11.23.2011

Happy Thanksgiving

Before I joined the Cricut team, I was an illustrator and graphic designer for the marketing team at Logoworks by HP. Several years ago, our email marketing manager had the idea to create an interactive game for Thanksgiving called, "Bag a Bird." If a customer could "bag" 10 birds in 45 seconds, they would receive a special discount off of their next purchase. So, they turned to me to illustrate the unlucky turkeys for the game.

My idea was to create a group of turkeys that were kind of on the ugly side, so our customers would not feel guilty shooting at them. I created two versions of each bird: one that was trying to get away, and one that had been shot. I thought it would be funny to give the latter version a the stereo typical X's over their eyes.


I also designed and coded the email that was sent out. This campaign was a huge success, and they sent out have sent it out each Thanksgiving since. 


11.11.2011

Announcing New Digital Images

Today, the first 20 sets of Cricut Craft Room Exclusives were released. Two of the digital image sets in premier release were created by me, and I am excited to share them with you.

My personal favorite is the Gnomes & Mushrooms set. I am a huge gnome lover. Although I may not have them scattered around my yard, I am a proud owner of a Travelocity Roaming Gnome. He has been traveling with us for years and we have pictures of him everywhere from Times Square to Disneyland. He even came with us to the hospital when my daughter was born. So when I saw gnomes on the list of potential Cricut Craft Room Exclusives, I immediately claimed it!


Jana Eubank created this scrapbook page for the Cricut blog using my the snail and mushroom images.



The other set I created for the launch is 3D Bows. When I showed the cut files to my wife, she mentioned that they look a little intimidating, but I guarantee that they are really easy to put together!

Each bow was photographed with the optional layers on them. These bows look just as cool without these layers on them, making them super versatile. And in some cases, the optional layers make a great bow on their own. I especially love that you can cut them out of any paper to coordinate with your gift or handmade card.


Here is are a couple of bows that Amy Mitchell created for the Cricut blog.




Be sure to tune in Tuesday night,  November 15th at 12:01 am EST, for the Cricut Mini launch on HSN.  They will be showcasing projects from each of these digital image sets, as well as debuting an HSN exclusive set of digital images that was designed by yours truly!!!  I can hardly wait to see it.